Steve Jobs – RIP
October 6th, 2011 // 5:06 pm @ natalie
An Apple a Day
Remember where you when the news broke that Steve Jobs had lost his brave fight against cancer?
I was making my morning coffee and stopped to think about how one man influenced the way we communicate in the 21st century and how one brand has such presence in our lives.
My 1st encounter with Apple was when my stepdad lent me his Mac to write my dissertation on back in the early ‘90s. It was cool and funky and had the equivalent status to the iPads tapped on in Starbucks and the iPhones tossed into school bags and handbags around the world.
Steve Jobs not only changed the way we use and understand technology, changing it from geeky to cool, but also embraced marketing and used it to create an unprecedented brand loyalty that has lead Apple products to be ‘it’ gadgets and almost the glue of popular culture.
Apple has perfected the art of seamless multi-channel, multi-touch marketing communications and has rolled out some of the very best integrated, repeatable formulas the world has ever seen.
Whether it’s launch events, traditional advertising, in-store signage and beautiful packaging, the creation and updating of an interactive website, customer newsletters or media briefings, these activities are slick, targeted and impressive but most of all – they work!
In a rare reflective moment Steve Jobs, after the launch of the iPad, Jobs said: “Technology alone is not enough. its technology married with the liberal arts, married with the humanities, that yields the results that makes our hearts sing”.
Yes, the products do the talking and Steve Jobs could have sat back and rested on his laurels, this wasn’t in the plan and instead he mastered the art of great communications for his benchmark, innovative products that really worked and this is something all practioners can learn from and aspire to.
RIP Steve Jobs, 1955 – 2011
Category: Blog
