Life Coach and Author
The Brief
Tally PR worked with Joyce Campbell on a two-fold campaign. Firstly to promote the launch of her first book, ‘How to Get Off Your Backside and Live Your Life’ and secondly to position her as a credible NLP practitioner and trainer. Both activities had the overall aim of building her profile and reputation as well as increasing book sales.
The Strategy
We initially distributed a press release to launch the book to the life style media (broadcast, online and print) along with a more tailored approach to the local press. We also offered copies of the book for competitions and press reviews as well as author interviews and comment.
We followed this with proactive and reactive media relations offering ‘life coaching’ comment on issues such as body image, parenting, relationships and dealing with stress at work. In return for her comments we secured references to the book and / or website to assist with driving web traffic and book sales.
The Results
Joyce is a PR dream and was able to turn around comment and quotes quickly that always hit the spot. The press were soon coming back for more as she was consistently able to come up with the goods.
Coverage was predominantly seen in the national press, lifestyle media, online bloggers and glossy magazines and highlights included:
Joyce Campbell said:
I’ve commissioned Natalie to work on 2 PR projects for me. She excels at taking a slightly vague and woolly brief and translating it into measurable deliverables – which she then delivers with flair, consistency and creativity. Despite working to tight deadlines, she manages always to make you feel as if you are her most important client, and she makes very effort to understand your business. I would have no hesitation about recommending her to any small business looking for PR support.
