Money Saving is Savvy with ShoppingVouchers.co.uk
ShoppingVouchers is the best voucher code site around. The focus of the site is to be easier to use, more up to date and better for users than other sites. For members using the site, there is no need to pay full price again because www.shoppingvouchers.co.uk will save you money at 1000′s of stores!
The Brief
ShoppingVouchers.co.uk set Tally PR the task of raising awareness of the site, driving traffic, increasing member numbers and attracting new merchants to work with them.
The Strategy
Tally PR has implemented an on-going consumer campaign, aimed at bloggers, parenting publications and websites, national finance press, shopping editors and student outlets using a tailored approach for each.
We are also working with the business, communications and corporate press to raise awareness of the site as a free, income generating tool for ‘merchants’ and to position the company Directors as smart businessmen and entrepreneurs.
The Results
During our first three months of working with www.shoppingvouchers.co.uk, we have made great in-roads with key media. From The Independent and Moneywise to Captain Crunch (The Sun) and The Guardian we have had very positive relations and excellent coverage. There is an increased awareness of the site, genuine interest in what it provides and we are now building long-term relationships and partnerships for the future.
Coverage has been secured across the board in outlets including:
Hour-long interview on DM Digital TV station commenting on the budget
